Saturday 30 June 2012

It's Bath Time With Annie!!!





This is
 Annie Ahman.
Pronounced "O"man.
My PC keyboard does not have that alphabet with
the tiny "o" above the "A".
It's
Swedish.

But she's
 Vietnamese
 by birth.

Confused?
Don't be.
Annie felt shy to have her lovely self
featured.
Strange.
Since she's quite stunning.
Tall.
Good posture.
Her words are 
assured,
confident 
&
endearing.


I'm not easily impressed
but
one day in
Bali,
as we left the
 "W"...

...hotel, we ran into this charming concept store.
"bathe".
As it happens,
this is
Annie Ahman
baby.
It's about 6 months old.
Bringing forth a new attitude towards the
ritual of cleansing.
A return to an age where we
took
 time,
indulging in the
entire process,
literally bathing in
"JOY".

From the moment
 we stepped in,
I immediately knew this was
 special
&
 different.
As I scanned the store
with a well-trained
retailers "eye",
I saw key points that made
this business stood out.
More importantly,
it's a
 Labor of Love!!!
The evidence is everywhere.
Annies brings along, 
amongst many things,
a
 chic elegance
 to her concept store.
A little
touch here,
a few touches there,
makes a 
whole lot of difference!
As usual, here are my
 20 questions
 which provide 
a glimpse into
Annie!
What is your favourite color?
White.
What keeps you awake at night?
Thoughts.

Your hobby?
Food!!!
What pushes your buttons!
Rudeness.
Favorite song right now?
"I crave Paris".
One word to describe yourself?
Loyal.
Bikini or "One-Piece"?
Bikini !!!
What are you reading right now?
Little Bee.
Favorite cuisine?
Japanese.
Salt or Pepper?
Salt.
What's next?
Massage!!!
Favorite city?
Stockholm.
Your greatest achievement?
My business.
Yoga or gym?
Gym.
How many languages do you speak?
Three.
Pool or sea?
Pool.
Leather or canvas?
Leather.
Shower or bath?
Shower.
How many staff  in your employment?
Ten.
Luxury 
can mean many things
 to different people.
Sometimes,
to enjoy a couple of hours,
pampering ourselves
in private,
is akin to
5 Star living.
Annie's says her business...
"...is about getting cleaned 
 having fun at it."
Her inspiration to start this venture came 
from a friend who
 makes soap
 in
 Bali.
She intends to ...
"...get people excited about the old fashion
way of bathing."
And that idea
brought forth her range of 
soap bars.
 "I only use this type of soap myself."
I asked her about her direction...
"...I think we will have a good run & 
have stores everywhere!!!"
Her first outlet is 
located in this neighborhood in
Bali.
A return to a
 gentler time 
may not be a bad idea in this
 nano-second age,
where everything seems to be 
moving faster .
In person,
Annie came across to 
have what it takes to get this 
off the ground
flying!
It takes a special type of character
to be able to 
go into business.
And another type of individual
who may 
make it a success.
Crossing the line between 
mediocrity
&
the fantastic
is no easy feat.
As far as I can see,
that line has been crossed.
Once in a while, comes along something 
 truly unique.
In this case, the fact that almost all the entire
line
 is manufactured in
 Bali,
 is an accomplishment 
that cannot be denied.
"bathe"
 has all the ingredients of a
 world class product.

Annie Ahman
has found her
raison d'etre.
Upfront
out there,
"bathe"
will grow.
There's no doubt about that.

Welcome back to the romance of bathing!

Annie,
go get them!

bathe
jalan petitenget 100x
seminyak,
Bali 80361
tel: +62 361 473 7580
bathestore.com



















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Nice of you to write!